The merger integrated Marketwired’s tools into the GlobeNewswire. It’s intended to enhance communication tools and intelligence to better serve investor relations and public relation aspects of the corporations they serve.

Newswire^[5]: Best in Customer Service

With only 10 years of experience, Newswire has made their mark in the PR distribution service industry with their outstanding dedication to customer service with one of the highest scores of satisfaction^[6] on the G2 survey for their hands-on approach, knowledgeable staff and comprehensive live tutorials.

Aside from their strong client services, users remark that the platform is easy to use and on the lower end cost wise. This does not mean that the platform itself is not feature rich, offering a variety of different customizable options including premium press options, newsroom and a platform to connect social media. 

Cision^[7]: Best All-in-one Platform

With all of Cision‘s acquisitions and merger activity, it seems clear that the platform is looking to become the all-in-one provider that PR professionals are looking for, especially with the addition of PR Newswire. The platform can be used not only to send out press releases (via PR Newswire), but also to monitor print and online pickups and locate information about media outlets, journalists and editorial calendars.

One of the reasons Cision should definitely continue to be on your radar is the extension of social and analytics tools into a single platform. Many in PR would argue that social media and PR should be closely tied, so it seems Cision is moving in the right direction. Cision had the second highest score^[8] review/rating in G2Crowd’s report.

Business Wire^[9]: Best for Big Companies

Business Wire, which is under Berkshire Hathaway, has a lengthy history as a distribution service and is well regarded as having a strong SEO component. Generally speaking, Business Wire is more expensive than other platforms and, to some, it might be considered the enterprise service of the group.