The Best Press Release Wire Services
Business Wire’s been heavily praised for its editorial team, which is an important factor when considering any PR platform. Some services have strong in-house teams that edit and provide feedback on PR, which can help to optimize performance. Others don’t, which can also speed up time to publication, so it’s important to consider which is most important to you. Cision/PR Newswire and Business Wire both have in-house editorial teams to support PR efforts.
If You Don’t Buy From the Top…
…then you should consider the “high-performing” options rated by G2Crowd, PRgloo and PR Underground. If you’re just looking to buy a one-off solution, take a look at PR Web. However, don’t venture away from this crowd. Given the state of PR today, you want to make sure that a distribution service is worth your money and matches your needs. The more notable platforms will likely get the press release into journalists’ hands and onto Google SERPs.
News Distribution as Inbound Lead Generation
At Weidert Group, we consider earned media to be a critical part of an inbound marketing plan because it widens your audience to leads that haven’t yet seen your website or social media presence. Consider a distribution service, but also consider whether you really need one, given your goals.
Effective content distribution is absolutely critical, but purchasing distribution is a choice you should weigh carefully. Check out our guide below to learn more about how a holistic inbound marketing plan, beginning with goals, should guide the framing of your PR efforts.
References
- ^ no sure thing (www.alanizmarketing.com)
- ^ Bulletin Intelligence (www.pehub.com)
- ^ G2Crowd (www.g2crowd.com)
- ^ Marketwired (www.marketwired.com)
- ^ Newswire (www.newswire.com)
- ^ highest scores of satisfaction (www.g2crowd.com)
- ^ Cision (www.cision.com)
- ^ the second highest score (www.g2crowd.com)
- ^ Business Wire (www.businesswire.com)
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