What it Means to be in a Client Service Business

There’s an overarching trend in the client service business. In fact, a week doesn’t go by in which we don’t have a similar conversation with a company in the throes of the agency search process. They need more brand awareness, their competitors are dominating the press, and their board wants to know what the plan is to change that. They’ve heard that SHIFT can solve the problem and they want to know what we’d do.

Us: “Why do you think you’re not currently getting the type of coverage you need and want?”

Prospect: “I have no idea. We have good spokespeople, our experts have bold opinions, and we’re doing something different in the market. But, time and time again, we see articles we should have been in or news we should have commented on. We need an agency that will push the ideas to us and be aggressive about getting us in the articles.”

When talking to prospective clients, their goals might be slightly different, but that last sentence is always the same. Whether the company’s current agency is underperforming or has a harried VP of marketing trying to do it all on their own, clients need a team that will take over, drive the PR program, and get it done right. Pure and simple.

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